ProCare Health Case Study
Helping a Dietary Supplement Manufacturer Grow Through Strategic Marketing
The Challenge
After more than a decade in the bariatric vitamin space, ProCare Health had built a trusted product, but growth had plateaued. The team came to Think Tank with a clear mission: expand brand awareness, increase market share, and reduce reliance on third-party marketplaces by driving customers directly to ProCare’s owned channels.
- Brand strategy and messaging
- Website maintenance
- Search engine optimization (SEO)
- Public relations and media outreach
- Video production and facility storytelling
- Product and commercial photography
- Social media management
- Email marketing campaigns
- Trade show and event marketing
- Digital advertising and lead generation
- Graphic design and sales collateral
- Product packaging design
- Podcast development
The Strategy
Think Tank developed a comprehensive, multi-channel marketing strategy designed to elevate ProCare’s position as a category leader while clearly communicating the brand’s unique value. Our approach blended education with storytelling, ensuring ProCare wasn’t just seen, but understood.
We activated an integrated campaign across social media, digital advertising, public relations, SEO, email marketing, and video. The focus was twofold: strengthen relationships with existing customers while attracting new audiences actively seeking bariatric-specific nutritional solutions.
COOKING WITH PROCARE HEALTH
ProCare Health was looking for an edge in bariatric marketing over their competition. We knew that their customers struggled with being able to eat something delicious that was still healthy and on their diet. So, we started a YouTube cooking series to help teach their customers how to cook meals that would help them stay on track without feeling like they were missing out.
The Execution
Think Tank supported ProCare Health through a wide range of initiatives, including:
- Strategic social and digital campaigns highlighting ProCare’s one-a-day vitamin advantage.
- Launched strategy, messaging, and creative for multiple new product introductions.
- SEO and content development to improve organic visibility and long-term discoverability.
- Educational video content, podcasts, and livestream events to establish authority and trust.
- Email marketing programs to drive retention and repeat purchases.
- B2B support including digital sales kits, trade show booth design, collateral, and on-site strategy.
Each tactic worked together to reinforce ProCare’s credibility, simplify complex nutritional information, and guide consumers toward informed purchasing decisions.
The Results
Through consistent, strategic execution, ProCare Health experienced increased brand awareness, growth in new customer acquisition, and stronger retention among existing customers. Our efforts helped shift purchasing behavior away from third-party platforms – most notably Amazon – and toward direct-to-consumer sales through the ProCare website.
The brand also successfully expanded its product portfolio, supported by cohesive launch strategies that maintained clarity and trust across all channels.
By combining education, strategy, and creative execution, Think Tank helped ProCare Health evolve from a long-standing player into a more visible, competitive force in the bariatric vitamin market.
